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Pozen – Clinical Trial Print Campaign


PROJECT: Print collateral for national clinical trial print campaign

ummhumm | creative studio VP and Creative Director, Chris Motil
received a Communicator Award of Distinction (silver) for his design
and creative direction on the pharmaceutical development company
POZEN’s “Got Knee Pain” national clinical trial print campaign.

While working at First Marketing in the health care division,
(Pi) Patient interaction, Chris was responsible for art directing and
designing direct mail for regional hospitals.

The development of the national clinical trial print campaign resulted
in the recruitment of 1,000 qualified patients and the FDA approval.

The “Got Knee Pain” campaign involved over 19 print marketing collateral
that included a poster, brochure, direct mail, newspaper advertisements,
doctor and patient letters/envelopes and a patient booklet.

POZEN is focused in the pain area of innovative drug development
and in creating strategic, high-value partnerships with larger pharmaceutical
companies for the commercialization of the company’s drug candidates.
They are located in Chapel Hill, North Carolina.