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The Truth About Lending


PROJECT: Website

The Truth About Lending, a residential mortgage broker organization located in South Florida, was in need of a website refresh. Difficult to navigate and not mobile friendly, TTAL contacted ummhumm | creative studio to help them increase the user experience, provide SEO and expand their social media presence.

We created engaging designs based on TTAL’s logo color palette and highlighted the firm’s core business philosophy. With the owner, Melinda Payan, creating 75 videos, we also pulled those to the front page.

ADA compliant, localized SEO with readability checks and cornerstone content enable TTAL to continue to talk to their clients in simple language. We implemented a CMS to ensure TTAL’s voice continues through blog posts and events.